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RITUALS IN WATER AW26

Our AW26 collection, Rituals In Water, is inspired by women co-creating their reality with the Divine. She sets new boundaries, breaking generational cycles and creating new rituals. She is building a life that women before her didn't get a chance to. Her life has space for her to expand and pour into herself. Sometimes she fears her life doesn’t align with societal expectations, but she trusts the flow and prioritises her sovereignty. Her inner world is always in bloom as she waters it regularly. There is finally a beautiful dance...

SELF AWAKE WELLNESS WORKSHOP

In March 2026 we started our first wellness program called SELF AWAKE at St Annes Home in Woodstock, Cape Town. St Annes Home is a shelter and safe haven for abused women and their children. SELF AWAKE is a program that provides wellness tools like Guided mediations, Pilates, Inner Child Journaling and Pattern Cutting Skills. The program took place every Saturday from 10am to 12pm for the entire month. The workshop was designed to unlock dormant states of self in hopes to cultivate new ways of living for the women....

ROOTED IN SOIL SS26

“Rooted In Soil” is a collection that celebrates Mother Gaia and the grounds we walk on. It reminds us to anchor into the essence of the earth providing us with connectedness and to remain grounded. Photographer : @mikhailiapetersen Model : @chen.inh10 Hair and Make Up : @facesbymegann Selfi Studio Assistant : Andrea Visser

SELFI X SHELFLIFE

We collaborated with Shelflife with their first women’s collection. The true essence for the collection around unity and connection. Celebrating Women leaning on one another. We focused on bringing together besties from our community, who balance careers having kids and families and still have time to honour the bestie ! To shop the collection visit www.shelflife.co.za Shelflife production : Caitlin Hoogevorst Photographer : Anke Loots (@ankeloots) Stylist & Art Direction : Kristi Vlok (@kristivlok) Photographer’s Assistant : Iviwe Yekani (@b|33d_) Model : Rushda Moosajee (@rushtush) Model : Farah Kadalie (@faramones) Model...

SACRED UNION AW25

With our Sacred Union Collection we revisit the connection between our feminine energy and the sacredness it carries. Now more than ever we are called to unlock our feminine nature. As we are slowly shifting away from the patriarchal structures we are guided to rely on our feminine essence more. The feminine lives within all of us, it calls us to trust to slow down, to soften. The key is to find balance with the masculine and feminine energy within and let nature guide us back to this sacred place. We...

MOTHERS WHOMB 2024

We explore the intricacies of healing your inner child and finding a sense of safety within, similar to what was once felt in the mother’s womb. Model : @alixrosecowie ,@annikavaljee , Nokutenda, Photographer : @alicemannnnH&M : @amoribirch , Jewellery : @obtusejewellery

SPIRIT BODY 2023

nataal.com/spirit-body From the search to understanding identity and exploring the multifaceted parts of the self, Celeste Lee Arendse founder of Cape Town based label SELFI, carefully marries indigenous ways of living with modern day practices in pursuit of becoming more whole in contemporary society. The name SELFI was created from the word self and was intended to evoke elements of self awareness. With each collection the brand delves into ways one can heal, nurture or empower the self. The search for understanding identity stems from the complex undertaking of “colourdness”...

A ritual of connection, HAN and SELFI reimagine visual landscapes through shape and textile - taking inspiration from ancient materials and organic forms to guide their dialogue. Han Ceramics and SELFI broaches and sculptural vases. Photographer : @aftersune Models : @sisiphograham , @lizascholtz , @teiamassey Hair and Make up : Teia Massey

We recently picked up a disposable film camera, and took some snaps of our studio in Salt Circle Arcade in Woodstock Cape Town, where we design and create all pattens of our collections. We also went down to our factory in Maitland a few minutes away from our studio where all our products are carefully crafted and manufactured. All images were taken in March 2023.

SAN BODY SS2023

SAN BODY SS2023 is a collection that is inspired by the San women of Southern Africa. The San (pronounced Saan), are members of various indigenous hunter gatherer cultures that are the first cultures of Southern Africa. San Body takes us on a journey where we celebrate the beauty, integrity, and the way of living of the San people. The colours through out the collection draws inspiration form the herbs and environment of the San, ranging from buchu, turmeric, ivory tusk, mud brown to ox blood. Oval shapes which represent the body’s of the San women are...

THIS WEEKS CONTRIBUTION WORK

LIANCA - Lianca Heemro wears our Clay Pot Pencil Dress cut from 100% cotton styled by David Terrence and photographed by Jeremy Pelser.

"To me RETURN TO WOMANHOOD means making space for oneself ! As women, we often measure our value by how much we can give. We give ourselves to be mothers, daughters, wives and friends. You can find yourself existing as an accessory to someone else. Returning to Womanhood is loving yourself as you are and not by what you can give." ~ Candace Redlinghus