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01 Jul '19

"DEVINE FEMME " AW19

Posted by SELFI

SELFI’s “Devine Femme” collection was showcased at SA Fashion Week in Johannesburg 4 April 2019 . The collection explores the balance between the feminine and masculine energy within the self. The Divine Feminine is beyond gender. It is the ultimate compassion, and purest of innocence. It is nurturing, soft, forgiving, non-judgmental, procreative, intuitive, sensitive. It is the birth of all that is.

Our female silhouettes embodies materials that are more decedent and softer such as silk and linen, whereas our male silhouettes we used materials that are stronger and more rigid like bull denim. All items are made from 100% natural fabrics , from raw silk to bull denim to Shepard skin and is therefore biodegradable.

Shoes by : Adidas South Africa

Accessories : Yellow Jewellery and Project Dyad

BTS Photographer : TK Mogotsi



 

 

13 Mar '19

YELLOW JEWELLERY : SCULPTURE SERIES LAUNCH

Posted by SELFI

On the 7th of March 2019 YELLOW JEWELLERY launched their SCULPTURE SERIES Collection at our store in Loop Street Cape Town. Yellow Jewellery is the brainchild of South African designer Jessica Lea. The Sculpture Series is a love story about freedom. The collection embodies emotional expression through movement and free forming shapes. The campaign celebrates the fluidity of the collection where form and flow work together to create something magical.

Find Yellow Jewellery's Sculpture Series available at SELFI, Shop 3, 199 Loop Street , Cape Town or visit www.yellowjewellery.com

 

 

 

 

 

 

 

 

05 Mar '19

YELLOW JEWELLERY : SCULPTURE SERIES

Posted by SELFI

Yellow Jewellery is the brainchild of South African designer Jessica Lea. 

Taking her skills learned at Studio Jewellers trade school in New York City, Yellow combines minimalism with a youthful edge to create her unique approach to jewellery making.

The Sculpture Series is a love story about freedom. The collection embodies emotional expression through movement and free forming shapes. The campaign celebrates the fluidity of the collection where form and flow work together to create something magical.

Stylist : Kristi Vlok

Photographer : Michael Oliver Love 

Find Yellow Jewellery's Sculpture Series available at SELFI, Shop 3, 199 Loop Street , Cape Town or visit www.yellowjewellery.com

 

 

 

10 Jul '18

DYAD

Posted by SELFI

Launched in 2016, Project Dyad is a Cape Town-based studio specializing in the design and manufacture of contemporary leather accessories.

Inspired by the dualities that define all creative processes, “Project Dyad” explores and experiments with the unfamiliar, constantly evolving and refining its original concept with timeless style.

Fusing meticulous attention to detail with functional design and innovative construction techniques, Project Dyad merges beautiful contrasts and complementary opposites to form a dynamic, yet harmonious balance through the union of different parts. Focusing on an experimental, process-based approach, all Project Dyad creations are handmade in-house from top quality, locally sourced leathers and materials, and it is this custom-craft approach that allows us to develop work that we truly care about and manufacture in a socially responsible way.The range offers a varied selection of aesthetic solutions for both work and social occasions.

Playing off the dualities of line, colour and texture, each piece is designed to accompany the wearer as either a statement piece or be worn with subtle sophistication for a more understated look and feel, but regardless of how one chooses to wear them, all Dyad creations are guaranteed to grow more beautiful with time.

Find Dyad handbags at SELFI, Shop 3, 199 Loop Street , Cape Town or visit www.projectdyad.com

21 Mar '18

DEITY SKIN

Posted by SELFI

Founded by skin enthusiast Ashleigh-Jane Denton, Deity Skin incorporates organic essential oils, gemstones and herbs to create small-batch quantities of healing beauty products, inspired by age-old herbal remedies and ancient beauty rituals passed down from generation to generation. They give rise to the practice of self-care as a daily beauty routine and motivates clean living.
We honour the plants used in our products by choosing them for their healing benefits only and by using them in their most pure form. By focusing on the healing and aromatherapeutic properties that they offer, we have successfully created an innovatively simple and natural alternative to commercialised skincare that's as good for your skin as it is safe for our environment.

For more info visit www.deityskin.co.za