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SELFI is a Cape Town based fashion brand aimed at the individual who appreciate modern, functional, bespoke design. Our products are made by a team of 4 highly skilled women, therefore the attention to detail and care for each garment is more focused on. At SELFI we take traditional apparel and reinvent it by paying attention to detail, incorporating elements of play, reconstructing silhouettes or through our house print design. 

We therefor create pieces that are made to last beyond the season. 

Welcome to SELFI.

Company information:

Buitengewoon Studios
4th Floor
Norlen House
Buitenkant Street
Cape Town
South Africa

Company Registration number: 2012/037798/07. Registered in Cape Town.