News

WOMAN FOR WOMAN

“Empowered women empower women" : This women's month, we’re creating a cycle of giving thanks + giving back, and we're hoping to inspire an on-going movement of empowerment, woman to woman. Our new initiative is about giving thanks to you, our amazing customer, but it’s also about giving back to our community of strong women in south africa. We've partnered up with @lelive.africa, @bakedcollection and @blackbettydesign along with the amazing ngo @futurefemales and will be donating 5% of all our profits from our respective websites to the phakama community centre...

THIS WEEKS CONTRIBUTION WORK

Photographer : Alexa Singer | Stylist & Art Direction : Kristi Vlok | Model : Lebone | Grooming : Chantelle Candice Brown | Headpiece : Cynthia Fan

THIS WEEKS INSPIRATIONAL IMAGES

THIS WEEKS INSPIRATIONAL IMAGES

THIS WEEKS INSPIRATIONAL IMAGES

BEING - SS2021

Our BEING collection explores the nature of remaining centered in times of turmoil. We looked at ways one can remain connected to self through sacred herbs and medicines used by the Khoisan people. Colours are taken from plants such as Sage & Buchu, along with the ostrich egg which was used to store water and drink from. Deep brown tones resemble the ability to remain grounded and connected to earth. Silhouettes and sleeve details are inspired by the Khoisan body throughout the collection. ...

WHAT DOES BIODEGRADABLE MEAN ?

‘Biodegradable’ is a term that is often used when talking about the textile industry from an environmentally conscious angle. If you want to make environmentally conscious fabric and fashion choices, it’s worth knowing a little more about biodegradable fabrics, the impact they have and why they’re a greener choice. The term ‘biodegradable’ refers to the ability of a substance to decompose naturally via living organisms. So while synthetic fabrics like polyester, nylon and acrylic are technically able to biodegrade, they take too long to do so and are produced with many...

MICROFIBER POLLUTION

Synthetic materials used in clothing & textiles such as polyester, acrylic, and nylon represent about 60% of the clothing material worldwide. Out of this 60% of synthetic materials, the most used one is polyester. These man-made materials are highly popular and usually chosen by the fashion industry because of their availability, durability, resistance, and affordability. When manufactured, washed and worn, synthetic clothes & textiles shed tiny plastic fibers that end up in the environment. Plastic that ends up in the environment does not biodegrade: it fragmentizes into smaller pieces. These...

DEVINE FEMME - AW19

SELFI’s “Devine Femme” collection was showcased at SA Fashion Week in Johannesburg 4 April 2019 . The collection explores the balance between the feminine and masculine energy within the self. The Divine Feminine is beyond gender. It is the ultimate compassion, and purest of innocence. It is nurturing, soft, forgiving, non-judgmental, procreative, intuitive, sensitive. It is the birth of all that is. Our female silhouettes embodies materials that are more decedent and softer such as silk and linen, whereas our male silhouettes we used materials that are stronger and more rigid like bull denim. All...